XMG and Spin Master Partnership will Blast the App World

Toronto, Ontario – July 14th, 2011 - Toronto based mobile gaming company, XMG Studio, has joined forces with globally renowned toy manufacturer Spin Master Ltd. to deliver innovative mobile gaming to the newly announced App Blaster. The collaboration is bringing a new dimension of realism to shooter games everywhere, giving users a truly unique way to interact with their favorite XMG sniper game, Marine Sharpshooter.

“Working with Spin Master on this has been really exciting”, says Ray Sharma, Founder and CEO of XMG Studio. “It’s a great opportunity to really expand the expectations of what people consider to be traditional mobile gaming.”

This partnership marks a major strategic alliance of these leaders in their respective industries. The concept of combining an out-of-game experience with an in-game effect and using an interactive, real world object is extremely cutting-edge. The App Blaster will revolutionize the way future first person shooter games for mobile devices are played; less button mashing, more strategic aiming. Now, with the innovative toy-making and consumer expertise of Spin Master, coupled with the mobile gaming savvy of XMG Studio, sniper-fans everywhere can have something incredible to look forward to; a far more intense game-play experience, bringing them closer than ever to the skill and precision of the real thing.

“What we have here with App Blaster is very cool and very innovative,” says Dave Colebrook, VP Marketing at Spin Master.  “Gamers haven’t yet seen this type of gaming, so we’re glad to be working with such a company as XMG to bring this to concept to life.  This is just the beginning of this kind of interactive gaming.”

XMG’s widely successful mobile game, Marine Sharpshooter by XMG, is currently being optimized for the App Blaster. With over 5 million unique downloads, Sharpshooter has become one of the most popular sniping games, making it a perfect fit for the peripheral.

About XMG Studio Inc

XMG Studio is an innovative, award-winning developer of mobile video games with an amazing portfolio of hit titles with multimillion installs (Drag Racer, Inspector Gadget M.A.D Dash, Style Studio: Fashion Designer, Little Metal Ball, Cannon Cadets), several critically acclaimed games (Cows vs Aliens, Pandemica, Degrassi) and a pipeline of projects that promise to deliver innovative mobile gameplay.

About Spin Master Ltd

A multi-category children’s entertainment company since 1994, Spin Master has been designing, developing, manufacturing and marketing consumer products for children around the world and is recognized as a global growth leader within the toy industry. Spin Master is best known for such popular brands as boy’s action phenomena and 2010 Boys Toy of the Year winner Bakugan Battle Brawlers™, and award-winning brands Air Hogs®, Aquadoodle™, Tech Deck™, Moon Sand™, Liv™, and Zoobles™. The company has also marked an entry into children’s media with the launch of Spin Master Entertainment, a subsidiary focusing on the design, development and production of television and other media properties. Spin Master employs over 1,000 people with offices in Toronto, Los Angeles, London, Paris, Hong Kong, Mexico, Munich, and central Europe. For additional information please visit: