Mooove Over Competition! XMG’s Fan-Favourite Wins “Most Innovative Game” for Android

Two XMG games distinguish themselves in the recent 2011 ‘Best App Ever’ awards against more than 27,000 initial nominations

Toronto, Ontario – February 2, 2012 – Crowned the “Most Innovative Game” by the ‘Best App Ever’ awards for the Android Division, Cows vs. Aliens by XMG has become a blockbuster hit! The curious cows and annoying aliens were also able to herd a bunch of honourable mentions including “Best Game Controls”, “Most Addictive Game”, “Best Arcade Game” and “Best Kids Game”. Degrassi, XMG’s role-playing game also received an award from the prestigious designation and scored an honourable mention in it’s category as “Best Role Playing Game” for the iOS Division.

“Being #1 and at the top of thousands of games is no small thing!” says Ray Sharma, founder and CEO of XMG Studio “And the fact that the Best App Ever awards are the result of actual gamers’ votes makes the victory that much sweeter.”

Cows vs Aliens was created over a weekend Hackathon by a team of XMG staffers. The concept was developed within 48 hours and after a month of polishing, the cows and aliens were let loose on the Appstore. The aim of Cows vs. Aliens is to save herds of cows from invading aliens by pushing the cows safely into the barn and keeping the aliens out. Once launched in the Appstore February 2011, Cows vs. Aliens was featured in Touch Arcade, TUAW, Gizmodo and 148apps.com, and was also featured by Apple. In August 2011, the addictive herding game was launched in the Android Market and has been downloaded more than 1.5 million times since.

Nominations for “Best App Ever” awards opened in early December 2011 for both the public and a handpicked group of iPhone industry experts. From nearly 27,000 initial nominations 560 final nominees were chosen and up for public vote. Gamers cast over 1.5 million votes to support their best apps ever, making the awards the largest of its kind.

About XMG Studio:

XMG Studio is an award-winning developer of hit video games for mobile devices. Founded in late 2009, XMG has been pushing the app envelope to create innovative titles that provide a cool experience for casual gamers. The company’s core focus is to develop properties that allow players to actively immerse themselves in our games. Whether it is the incredible customization feature in Drag Racer Pro Tuner, or the experimental touch mechanic in Cows vs. Aliens, XMG’s portfolio of mobile casual games all seek to drive the maximum in user engagement through innovation. Based in Toronto, Canada, XMG is presently one of the largest independent mobile game studios in the emerging app economy. For more information visit www.xmg.com, follow XMG on Twitter.com/xmgstudio or become a fan on facebook.com/xmgstudio.